Quick answer: each product we build keeps separate brands and legal pages because each one serves different people with different data. A couple planning a wedding and a dental practice need different privacy notices and terms. One company, Unavoidable Studio Ltd, runs them all, and every product names it, so customers always know who is responsible.
- Each product has its own name, website and legal pages, written for its own customers.
- One company, Unavoidable Studio Ltd, runs every product, and each product says so.
- The plumbing is shared; the promises to customers are not.
Unavoidable Studio builds and runs several products for very different people. This article is part of building in public: why we keep separate brands and legal pages for each product, and how that sits alongside one company and one shared set of tools. Details quoted here were checked on each product’s live site on 31 October 2026.
What does it mean to keep separate brands and legal pages?
It means every product stands on its own in front of its customers. Unavoidable CRM, Unavoidably Secure and AisleReply each have their own name, their own website and their own privacy notice and terms. The studio’s own site, unavoidablestudio.com, has a privacy notice that covers that website only.
What does not change is the company. Every one of those legal pages points back to the same business, Unavoidable Studio Ltd.
Why does each product have its own name and website?
Because each product is for a different person with a different job to do. A couple chasing wedding replies, a plumber who misses calls up a ladder and a practice manager preparing for the NHS data security toolkit are not looking for the same thing, and they should not have to read about each other’s problems to find theirs.
A product’s own name and site let it speak plainly to one audience. AisleReply can talk about guests and replies. Unavoidable CRM can talk about quotes, jobs and getting paid. Unavoidably Secure can talk about audits for dental practices, care providers and charities. We cover how we choose those audiences in how we choose what to build next.
Why does each product have its own privacy notice and terms?
Because each product handles different data, and a privacy notice is only useful if it describes the data you actually hold. The ICO’s list of what information you must supply starts with the identity and contact details of the controller, and goes on to what you collect, why and for how long. Those answers are different for guest phone numbers, customer records and security audit findings.
So each product has the pages its customers need:
- AisleReply has its own privacy notice (last updated 1 October 2026), terms, cookies page and data processing agreement, with a dedicated privacy contact.
- Unavoidably Secure has a privacy notice, terms, a data processing addendum and a healthcare data agreement for practices and care providers.
- Unavoidable CRM has privacy, terms and data processing pages for the businesses that store their customers in it.
Separate terms work the same way. A one-off wedding plan, a monthly software subscription and an audit service carry different promises, so each one is written down where its customers will read it.
Which company is behind each product?
Unavoidable Studio Ltd, registered with Companies House as company number 17367981, runs every product. AisleReply’s privacy notice names Unavoidable Studio Ltd as the data controller and describes AisleReply as a brand of the company. Unavoidably Secure’s footer says it is a product of Unavoidable Studio Ltd and gives the company number and registered office. Unavoidable CRM’s footer carries the same company name.
That is deliberate. Trading standards’ Business Companion guide to company and business names (updated May 2026) says a company’s website must show its registered name, registered number, registered office and the part of the UK where it is registered. A separate brand never means a hidden owner. You can read more about the company on our about page.
What do the products share, and what stays apart?
The plumbing is shared; the promises are not. Behind the scenes the products share common infrastructure, which we explain in shared infrastructure across a studio. That is what lets a small team run several products well.
What stays apart is everything a customer relies on: the product name, the website, the support contact, the privacy notice and the terms. A wedding couple should never find a CRM clause in their terms, and a dental practice should never wonder whether its audit findings sit under a wedding app’s privacy notice. The studio’s own privacy notice follows the same rule and covers only the studio website.
FAQs
Are Unavoidable Studio's products separate companies?
No. Unavoidable CRM, Unavoidably Secure and AisleReply are products of one company, Unavoidable Studio Ltd, company number 17367981. Each has its own name, website and legal pages, and each one names the company in its footer or privacy notice.
Who should I contact about my data in one of the products?
Use the contact details on that product's own privacy notice. AisleReply, for example, lists privacy@aislereply.com. The team behind each product knows exactly what data it holds, so that is the quickest route to an answer.
Why not have one privacy notice for everything?
Because one notice covering wedding replies, customer records and security audits would be long and hard to follow. A notice written for one product only has to describe the data that product actually uses, which makes it shorter and easier for the people it is written for.
How can I check which company runs a website?
Look in the footer and the privacy notice for the registered company name and number, then search the number on Companies House. UK companies have to show their registered name, number and registered office on their websites.
To see each product in context, visit the portfolio, read how we run several products with a small team, or browse the blog for more on how the studio works.
Founder of Unavoidable Studio, a UK venture studio in Leeds building seven software companies at once. Answers his own inbox.