Back a studio.
Not just one bet.
Six product lines. Two moonshots inside. All built in-house on one operating platform, forever. This page holds the current round detail, SEIS treatment, and pack request. Restricted to investors who self-certify as eligible under FCA rules.
A single early-stage bet is roughly 15%. Six correlated bets are meaningfully better, not six times better.
The naive independent-events model would multiply the odds to around 62%. The honest answer is lower than that. Six bets sharing a founder, a platform, and one distribution channel are correlated, not independent. What the studio actually buys is real diversification across markets and buyers, engineering leverage on shared platform work, and the freedom to spin winners into their own SPVs while capital keeps compounding on the platform. That is materially better than a single bet. It is not maths magic. Two of the six are moonshots aimed at UK category leadership in markets US incumbents currently dominate.
The most generous startup relief in the UK.
▲ Reliefs depend on individual circumstances · SEIS rules can change · Not tax advice · HMRC status disclosed in the pack
50% income tax relief on the invested amount
Invest £10,000, potentially take £5,000 off your income tax bill in the year of investment or carry back one year. Subject to individual circumstances.
Capital Gains Tax reinvestment relief
Reinvest a capital gain into SEIS-qualifying shares and defer or eliminate the CGT liability, subject to the usual caps.
Loss relief on any capital loss
If the investment goes to zero, the net loss (after income tax relief) can be offset against income tax or CGT, softening downside meaningfully.
Zero CGT on any gain
Any gain on SEIS-qualifying shares held for the required holding period is free of Capital Gains Tax.
Inheritance Tax relief after 2 years
SEIS-qualifying shares held for two years qualify for Business Property Relief and fall outside the IHT estate.
All of the above depends on the company maintaining SEIS-qualifying status throughout the qualifying period and on the individual investor's personal circumstances. Reliefs may be withdrawn. HMRC Advance Assurance is not a guarantee that SEIS relief will ultimately be granted. Consult an FCA-authorised financial adviser before investing.
The pack, on request.
Cap table, call option agreement, board minutes, incorporation pack, HMRC filing pack, product roadmaps for all six lines, and the investor deck. Delivered by email after a short self-certification, subject to the FCA's 24-hour cooling-off period.
Under FCA rules a 24-hour cooling-off period applies between self-certification and delivery of investor materials. Your pack will be sent by email the following working day.
▲ Full Risk Warning
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment. You are unlikely to be protected if something goes wrong. Take 2 min to learn more at fca.org.uk/investsmart.
Capital at risk. Investing in early-stage private companies places your capital at risk of total loss. Shares are illiquid, may be difficult to sell, and are not covered by the Financial Services Compensation Scheme (FSCS). Past performance is not a reliable indicator of future results.
Tax reliefs are not guaranteed. The SEIS reliefs described on this page depend on your individual circumstances and on the company maintaining SEIS-qualifying status throughout the qualifying period. Reliefs may be withdrawn. HMRC Advance Assurance is not a guarantee that SEIS relief will ultimately be available.
Not financial or tax advice. Nothing on this website constitutes personal financial advice, personal tax advice, a personal recommendation, or an offer of securities. Before investing you should seek independent financial and tax advice from a UK FCA-authorised adviser.
Eligibility and self-certification. Access to the investor area on this website is restricted to individuals who first self-certify in writing as (a) a high-net-worth individual, (b) a self-certified sophisticated investor, or (c) a restricted investor, each as defined by the FCA's Conduct of Business Sourcebook (COBS 4.12). Full subscription documentation will be provided under separate cover after the cooling-off period.
Not an approved financial promotion. This website has not been approved as a financial promotion by an FCA-authorised person. It is provided for the personal information of investors who have self-certified as eligible under one of the categories above. Do not forward this page or its contents to anyone who has not so self-certified.
Unavoidable Studio Ltd · Companies House 17367981 · Registered office 152 Osmondthorpe Lane, Leeds LS9 9EG · andrew@unavoidablestudio.com