A UK venture studio launching seven software companies in parallel. Three moonshots inside. Built in-house, on one operating platform, for good.
Seven companies, one shared platform: shared code, shared support, shared distribution, so each product launches faster and costs less to run.
Each product is its own brand with its own customers. Behind them sits one in-house team that builds, runs and supports every one of them, so what we learn on one product carries straight into the next.
Each product is a distinct brand with its own market. All of them are owned and built by Unavoidable Studio.
Common foundations such as hosting, sign-in and payments are built once and reused, so a new product starts with the groundwork already done.
One team looks after customers across every product, to the same standard, so nobody is passed between departments.
Each launch can reach the audiences the other products have already built, through content, search and partners.
Every product still has to earn its own customers. The shared platform simply means less time rebuilding the same foundations and more time on what makes each product useful.
Each company is run as a working business: it serves real customers, answers its own support and is improved week by week by the same team.
Founder, sole director and sole shareholder of Unavoidable Studio Ltd. Leeds-based. Answers his own inbox.
Confirm the problem exists, test demand cheaply, then ship a first version.
Operating a studioWhere the line sits between open and private, and why it helps the products.
Operating a studioWhat every product shares, what stays separate, and how we decide.
A UK venture studio, based in Leeds and founded in 2026 by Andrew Heppinstall, launching seven software companies at once across B2B and B2C markets.
It builds the companies itself, from the first commit to the first paying customer, using one team and one shared set of tools. It is not a fund backing other people's start-ups, and not an incubator hosting outside founders.
Andrew Heppinstall founded the studio in July 2026. He is the sole director and sole shareholder of Unavoidable Studio Ltd (Companies House 17367981).
Leeds, United Kingdom. Registered office: 152 Osmondthorpe Lane, Leeds LS9 9EG.
Unavoidable CRM (live), the three moonshots Unavoidably Secure (live), Unavoidably Social and Unavoidable Health (open beta), Aisle Reply (built), Rootpup (MVP) and Yorkshire Screens (pre-launch).
Unavoidable CRM and Unavoidably Secure are live. Unavoidable CRM went live in July 2026 and is in use by UK small businesses, and Unavoidably Secure is taking bookings for audits. Unavoidable Health is in free open beta, with iPhone and Android apps launching in February 2027. The other four are at different stages, from moonshot to pre-launch.
Because every company runs on one shared platform. Code, support and distribution built for one product are reused by the others, so each new product launches faster and costs less to run than it would on its own.
Email andrew@unavoidablestudio.com. Andrew answers his own inbox, usually inside one working day.