We build the
companies. Then
we build more.
A UK venture studio launching six software companies in parallel. Two moonshots inside. Built in-house, on one operating platform, forever.
Don't back one product and hope. Back a studio that builds many. One SEIS ticket. Six shots at goal. Two moonshots inside.
A single bet is roughly 15%. Six correlated bets are meaningfully higher, not six times higher.
The naive independent-events model would multiply the odds to around 62%. The honest answer is lower than that. Six bets sharing a founder, a platform, and a distribution channel are correlated, not independent. What the studio actually buys is real diversification across markets and buyers, engineering leverage on shared platform work, and the freedom to spin winners into their own SPVs while capital keeps compounding on the platform. That is materially better than a single bet. It is not maths magic.
How Unavoidable Studio is being built. One quarter at a time.
Unavoidable Studio incorporated
Companies House 17367981. Sole director and shareholder Andrew Heppinstall. Registered office Leeds.
Unavoidable CRM live
First product ships. AI-native CRM with a built-in AI receptionist, in production with paying tenants.
Six product lines assembled
Aisle Reply built. Rootpup MVP live. Yorkshire Screens pre-launch. Unavoidably Secure and Unavoidably Social confirmed as the two moonshots.
Investor process opens
Seed round opened to individually approached angels. Round detail restricted to the investor area for self-certified eligible investors.
Round in flight
First named investor in for the majority of the round. Deck available in the investor area after self-certification.
Founder, sole director and sole shareholder of Unavoidable Studio Ltd. The whole thesis of the studio is simple: back a machine that ships many products, not a lottery ticket that ships one. Six product lines in the founding portfolio. Two moonshots inside. Built in-house, on one operating platform, forever.
Leeds-based. Answers his own inbox.
Are you an investor?
Detailed information about Unavoidable Studio's current SEIS round, including round size, tax treatment, cap table and product roadmaps, is available only to investors who self-certify as eligible under UK Financial Conduct Authority rules (high-net-worth, sophisticated, restricted, or advised).
Questions we get. Answered here.
01What is Unavoidable Studio?
Unavoidable Studio is a UK venture studio, based in Leeds and founded in 2026 by Andrew Heppinstall, launching six software companies simultaneously across B2B and B2C markets. It consolidates engineering, design and distribution into one shared platform.
02Who founded Unavoidable Studio?
Andrew Heppinstall founded the studio in July 2026. He is the sole director and sole shareholder of Unavoidable Studio Ltd (Companies House 17367981). Based in Leeds.
03Is Unavoidable Studio SEIS eligible?
Detail on SEIS status, HMRC Advance Assurance and reliefs is available in the investor area to individuals who self-certify as eligible under FCA rules. See /invest.
04What are the six products?
Unavoidable CRM (LIVE), Aisle Reply (BUILT), Rootpup (MVP), Yorkshire Screens (pre-launch), Unavoidably Secure (pre-MVP moonshot), and Unavoidably Social (pre-MVP moonshot). Full detail on each at /portfolio.
05What tax treatment applies to investors?
Investors eligible under UK FCA rules can view the SEIS treatment applicable to this round inside the investor area after self-certification. See /invest. Nothing on this website is tax advice; consult an FCA-authorised adviser.
06How do I access investor materials?
Enter the investor area at /invest and complete a short self-certification. Materials are then sent by email, subject to the FCA cooling-off period. NDA available on request.
07Where is Unavoidable Studio based?
Leeds, United Kingdom. Registered office: 152 Osmondthorpe Lane, Leeds LS9 9EG. Companies House number 17367981.